You're Welcome, Bon Iver
Last night Bon Iver won Best New Artist at the Grammys.
It's a tricky business for indie artists to garner mainstream recognition without alienating their base of anti-music-industry fans. But Justin Vernon handled it masterfully, letting everyone know he was uncomfortable with the award but that he was grateful all the same.
I am a little sad that he refused to perform on the show. He has a lot of fans who would have been delighted to see him live without having to hire a babysitter, take a roadtrip to Portlandia, and develop a hipster alter ego for the evening so that they blend into the crowd and don't go home depressed that they are undeniably and officially 30-something.
It's alright. This video does the trick.
"Thank you to the nominees and the non-nominees that have never been here and never will be here."