Jenny Anne Mannan

American Songstress

You're Welcome, Bon Iver

Last night Bon Iver won Best New Artist at the Grammys.

It's a tricky business for indie artists to garner mainstream recognition without alienating their base of anti-music-industry fans. But Justin Vernon handled it masterfully, letting everyone know he was uncomfortable with the award but that he was grateful all the same.

I am a little sad that he refused to perform on the show. He has a lot of fans who would have been delighted to see him live without having to hire a babysitter, take a roadtrip to Portlandia, and develop a hipster alter ego for the evening so that they blend into the crowd and don't go home depressed that they are undeniably and officially 30-something.

It's alright. This video does the trick.

 

"Thank you to the nominees and the non-nominees that have never been here and never will be here."

You're welcome.

 

Copyright 2016, Jenny Anne Mannan. All rights reserved.